![]() However, the frequency with which we view something like UGG slippers does not mean that it is the hot trend of the moment or the star garment. This is a poke at over-consumption and impulse buying that is intended to spark a general reflection on how popular products are not always the best or a necessary purchase.īy repeatedly observing micro trends, the association with them becomes stronger, and this influences the decision of consumption. These two terms relate to teaching and conveying to viewers the things they don’t need or what is not worth buying. ![]() In contrast, content creators are joining the “de-influencing” or “anti-hauls” movement. Once they get used to this feeling, it motivates them to keep buying in the hope of reviving that pleasure and excitement. When viewers witness how other people rejoice at being seen in the clothes they are wearing, they develop a desire to purchase the same garment. In her book The Psychology of Fashion, Carolyn Mair explores the desire to purchase trend after trend and the way this is not about attention span but habit. To ensure that all the new products arrive on time, the conditions in which they are manufactured are often unethical, using poor quality materials and even traces of toxic chemicals have been found in some garments. The problem surfaces when fast fashion chains like Shein catch on and make them easily accessible, leading to overconsumption. Metallic nails, one of the latest micro trends. ![]() In about a month, or even less, the micro trend falls out of fashion and no one talks about it again. They often spring up naturally on platforms like TikTok, where they are started by popular creators, then quickly rise to prominence and creep onto every user’s “For You” page. Micro trends are fads that experience a surge in popularity before fading just as quickly. These short-lived trends are referred to as “micro trends.” Bella Hadid is seen in Tribeca on September 19, 2022, in New York City. However, nowadays, they are also set by influencers or anyone with a presence on social media who is able to reach a certain audience. In the past, the cycle of trends used to last between 5 and 10 years, and they were introduced by people like singers, actresses, models, and celebrities. Trends are one of the cornerstones of fashion, but social media has drastically accelerated their momentum. But how do things change when fashion is rooted in a generation that is constantly connected to the internet? Before the pandemic and the rise of TikTok, trends emerged from the catwalks, incorporating small cultural details along the way. These are some of the micro trends that have grabbed our attention over the last few years. The micro mini skirt, the dress from 13 Going on 30 or the black cut-out dress worn by Maddy in Euphoria, choker necklaces with flowers, to name just a few.
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